Cactus MD Andrew Smythe talks about the founding principles of the company and what makes us the No.1 choice for fishing equipment.
In an increasingly competitive market, we know that to stay on top we have to give our customers a great service and a unique offering.
Who We Are
Cactus is a privately owned business operating with an office and warehouses in the UK and the US. I started the business after many years in the marine industry first as an electronics installation engineer and later as a sales and marketing manager for one of the manufacturers, working the UK and overseas. My idea was to offer good technical expertise and low prices, hence our slogan and guiding principle Strong on Price and Advice!
We Guarantee Not To Be Beaten On Price
The “Cactus price promise” guarantee you the best price, even in the event you have seen a price cheaper elsewhere. We try to keep our promise as simple as possible and not have lots of exceptions or caveats, so in a nut shell we will always match or better a price providing the product is from an official source, like for like and it’s not a discontinued product or promotion we can no longer source.
We Are A Real Business
Cactus is a bricks and mortar business with premises and a warehouse full of stock. Next time you are looking at online retailers look carefully at their address (if they put it on their site, many don’t) thanks to Google maps you can even take a look at their premises. You will see many of the retailers on the net are just one man bands working from home. But why does that matter? Well without premises they can’t hold decent levels of stock, in fact most of these companies don’t hold stock, and instead they source from distributors who ship the goods for on their behalf. Many have no idea what they are selling and most importantly have no infrastructure in place to deal with returning goods or service work.
We Are There For You If You Get A Problem
If you have a problem we don’t hide behind email address or restrict the times you can call us. If something you have bought from us isn’t working to your satisfaction, let us know and we will get it sorted.
We’ve Been In The Business For A Long Time
Cactus is now in its 2nd decade of trading, we know the solutions and products that work and ones that don’t. If you have an idea for a unique application or installation let us know, chances are we’ve already been there and done it with another customer. Over the years we have supplied equipment to tens of thousands of customers. Nearly all become repeat customers because they like our pricing, customer service and business approach. We like to a build a rapport with our customers and get feedback on how their kit has performed; consequently we are able to give great advice.
Cactus Is A Solid Business
Our growth and expansion has been consistent over the years. In an industry where businesses come and go all the time, our strong credit rating and healthy balance sheet, make us one of the safest places to buy from. Remember your product warranty is always with the retailer, so if you get a problem you need to feel safe that the company you bought from is still in business.
We Are An Authorised Dealer For All The Brands
Cactus is one of only a few internet retailers that is a dealer and service agent for ALL the major brands. We are not tied to a few suppliers which mean we can offer genuine unbiased advice. Unlike many online stores we are happy to talk you through a problem.
I hope this gives you a brief explanation of why I believe you should buy from Cactus. If you have any questions or queries I would be more than happy to answer them directly through my email address at firstname.lastname@example.org!.